London PA Awards champions

London PA Awards champions

Each award has a Champion PA who has been selected by the sponsors to be the figure-heads for the awards. Each Champion has excelled in the area of the award which they represesent. 

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Introducing the London PA Awards 2015 champions:

Above and Beyond Award

Champion: Sue Stoner, PwC
Advisor: Helen Coward, PWC


Sue stoner pa awards biog 2015Sue is a PA supporting two Partners, three Directors and their associated teams at PwC. She has been with PwC for over 25 years and is considered to be one of the most experienced and knowledgeable PA's in the firm. One of Sue's Partners runs the firms International Aid Consulting business, that business takes him and his senior team all over the world to some of the worlds most challenging locations.

Sue plays an important role in this team in ensuring flights, visas and logistics for travel overall are in hand, she also deals with security issues as they emerge and often has to plan evacuation flights for PwC team when local security situations deteriorate.  

Sue is also heavily involved in coordinating large scale events for both PwC and external attendees, these events focus on strength based leadership development and wider personal and professional development. Sue maintains a mailing list of over 500 members and provides ongoing engagement with internal and external people who attend these workshops. In addition to these leadership events, Sue also support the organising committee for the GLEE@PwC network by providing membership coordination for over 2,000 members, both internal to PwC and external clients, friends and family. GLEE@PwC is PwC's inclusive business network for Gays, Lesbians and Everyone Else.

In 2014, Sue won the  "Above and Beyond" award at the London PA of the Year Awards - and is delighted to be championing the award this year.

Outside of work Sue is the Chief Ticket Collector for Chalkwell Coaches with 26 ticket collectors reporting to her, she also recruits and trains ticket collectors for the company in her spare time. In addition Sue is rather famous at PwC for running an egg business, supplying PwC people with chicken eggs from her husbands free range chickens at home. 

Helen Coward, PwC
Champion 2014 / Advisor for 2015 

I am thrilled to be part of the 2015 London PA Awards again. I was a Champion in 2014 in their 1st year and an Advisor this year, which is very exciting. I have worked at PricewaterhouseCoopers since October 1999 and support 3 very busy Partners. I thoroughly enjoy being a Personal Assistant, I love meeting new people and organising events.

Best Concierge

Champion: Trina Smith, Which
Advisor: Helen Miller, Citi

Sponsor: Quintessentially

Trina SmithTrina’s background has predominantly been in media having worked for ITV for 6+ years and then WPP’s GroupM, however, after having her first child she craved a change and moved into the Charity Sector and has been at Which? ever since. Three years and another child later, she is still Executive Assistant to Richard Lloyd, Executive Director.

Trina is much more than the sum of all her parts.  She possesses a valuable ability to speak to colleagues and visitors at all levels of seniority, is resilient in the face of adversity, exceedingly reliable in a crisis and tenacious when fulfilling a project with which she has been tasked.  Trina’s apotheosis however is her administrative skills, and in particular her management of the work diary for whomever she is responsible, as well as regulating her own increasingly demanded time.  Her refreshing sagacity ensures that she is trusted implicitly by anyone that she works with, and they are safe in the knowledge that if they have entrusted a project to her it will be fulfilled to the highest possible degree.

Helen Miller, Citi
Champion 2014 / Advisor 2015

Helen Miller is an Executive Assistant working for the Nigel Kemp who is a Managing Director in the Legal Department at Citi.  Nigel oversees a number of different businesses within the Investment Bank, with the main emphasis being transaction services and technology.  Helen has been instrumental in his day to day workload. Helen has worked for Citi since 2001 and has worked for Nigel for 11 years. Helen is married and have two grown up children a son who is 24 years old and a daughter who is 20 years old.

Client Entertainment

Champion: Amelia Scudamore, ZFL London Zoo
Advisor: Victoria Ewart-Perk
Sponsor: The Hippodrome Casino

Amelia pa award biog image 2015Former Executive Assistant to the Director General, Commercial and Communications Director and Finance Director, Zoological Society of London (ZSL London Zoo). 

Amelia joined the Zoological Society of London (ZSL) in her first full time role as the Personal Assistant to the Director General, and over 7 years grew the position to working with three members of the Directorate team, managing diaries for up to six Directors and numerous Trustees, managing high profile relationships for the organisation and running a broad programme of events. 

Given the diverse nature of the Society which runs two zoos (ZSL London and Whipsnade) welcoming over 1.2 million people each year, has conservation projects in over 50 countries around the globe and produces ground-breaking science, this meant that Amelia’s work was wide ranging including leading on royal events at ZSL London Zoo, attending fundraising events at Buckingham Palace and the House of Commons, taking donors for behind the scenes animal encounters, and sometimes helping at commercial sleepovers in animal houses at ZSL London Zoo. 

Her interest and passion for the organisation has led her to new challenges, and she has recently taken on a new role in ZSL’s fundraising department, working with Patrons and major donors, as a direct result of the varied skills gained from her years working as an Executive Assistant to the Society’s most senior management. 

Victoria Ewart-Perks
Champion 2014/ Advisor 2015

Toria Ewart-Perks is “The Boss of all things Bhav” for Pearson English, which sits within Pearson – the world’s leading learning company.

Toria Ewart-Perks joined Pearson in 2012 as “The Boss of all things Bhav”, to support Bhavneet Singh, President & CEO of Pearson English & Informal Learning. Within this role Toria is tasked with wholly supporting the President & CEO including writing all internal communication on his behalf. Additionally, Toria heads up all of the departments’ international events including Conferences, Internal Events, Road Shows, Senior Management Meetings and Corporate Hospitality.

Previously Toria held a position at Viacom International Media Networks – working for the Managing Director & Executive Vice President of Emerging Markets, whose brands included MTV, Nickelodeon, Comedy Central, VIVA, VH1 and COLOURS. She has also held roles at The Shire of Christmas Island, North Metro Area Health Services, Western Australia,, as well as being a celebrity PA.


Champion: Samantha Jonker, Standard Charter
Sponsor: London Chamber of Commerce 

Samantha Jonker PA Awards championSamantha Jonker is a Personal Assistant working for the Global Co-Head of Oil & Gas Corporate Finance at Standard Chartered Bank and has been with the Bank for nine years. In addition to supporting the Global Co-Head, Samantha also assists a team of twelve Oil & Gas Financing professionals and thoroughly enjoys her roles as travel agent, events organiser, IT consultant and part time “detective”! Some of her career highlights include arranging a teambuilding trip to Jersey and co- arranging an offsite meeting with attendees from SCB’s overseas offices at Leeds Castle.

Previously to working for Standard Chartered, Samantha worked in a variety of different fields including retail, fashion, textiles and care work. She is also a qualified Interior Designer.

Samantha was a finalist in the London PA Awards 2014 and is very proud to come on board as a Champion for the 2015 Awards. 

Company Ambassador Award

Champion: Jessica Moretti, Quintessentially
Advisor: Dominique Rouillon-Miller, Barclays
Sponsor: Squaremile Publications

Jessica started Quintessentially as an intern for the Aviation department in September 2010. Working for a high-end and award winning concierge company gave her a unique insight to needs and requirements of HNW individuals. By assisting the CEO and Founder of Quintessentially Aviation with every bespoke request, Jessica gained the skills to complete every task at the highest standard and with a Quintessentially stamp of approval. 

In the Summer of 2012, Ian Neale joined as CEO of the Quintessentially Travel Group. He saw Jessica as an asset who showed great skills required for a good PA. Her contacts and knowledge of Quintessentially Lifestyle and the Global Sister business’ together with the Quintessentially group ethos proved valuable in expanding and spearheading the business forward.

Just over 2 years on, Ian Neale is now CEO of Quintessentially Europe, USA and Travel Group with Jessica still by his side. 

Jessica feels it is very important to network amongst her peers and loves to go to events and travel to further her knowledge in anything that could be useful.

Dominique Rouillon – Miller
Champion 2014/ Advisor 2015

Dominique joined Barclays and started working in branches, moving across to Head Office in the City and now currently in the Investment Bank.  Dominique is currently Executive Assistant to the Head of FIG EMEA, Investment Banking; a demanding role which is challenging, however, most enjoyable.  Her role includes managing multiple senior client meetings and contacts, internal team organisation, devising and implementing complex travel itineraries and arranging a variety of private dining, cultural and sporting events.   In addition, she organises global meetings across different parts of Barclays Group and is involved in arranging the IMF meetings for FIG.

Efficiency and Creating Time Award

Champion: Jane Rhodes, Turner and Townsend
Sponsor: Tate

Jane -at -PA-AwardsOver the last 15 years Jane Rhodes has worked as a PA in London, across a variety of sectors. She is currently working with global construction consultancy and programme managers, Turner & Townsend. 

Jane is a firm believer that good PAs are integral to the success of companies, acting as project managers in disguise. PAs bring a plethora of skills to all aspects of the workplace, adding order, efficiency and a fresh perspective. For Jane, the key is both understanding current requirements and anticipating the future needs of your manager, company and clients. 

Her passion for process  and cost efficiency led her to be awarded the London PA Award for Efficiency and Organisation in 2014.  She will soon take up the mantle of a Travel Advisory role for the UK and step away from her current position as PA to the UKMD.  Jane will draw on her experience to implement new procedures across Turner & Townsend to improve the timeliness and cost effectiveness of travel bookings, protecting client interests at all times. 

Jane believes that the London PA Award for Efficiency and Organisation was instrumental in highlighting her abilities and is grateful for the opportunity it has helped to secure.  She is looking forward to the 2015 awards and hopes that the winner of her category, gets as much out of it as she has. 

Jane is an avid theatre goer and loves all that London has to offer but is still a northern girl at heart.

Independent Events Award

Champion: Jo Moore, VocaLink
Advisor: Stacey Coverdale

Jo moore biog pa awards 2015

Joanne joined Vocalink as PA to Paul Stoddart the Managing Director of Strategy and Business Development in September 2012 who is responsible for corporate strategy, product and marketing covering both the UK portfolio incl. Faster Payments and Mobile, and VocaLink's international capabilities centred around the Immediate Payments Service.

Joanne’s previous roles as a PA in London were at Macquarie Bank, Russell Investments and Hamilton Bradshaw.  However the role that gave her the inspiration to expand in  events was while working for the Board of the Co-operative in her hometown of Manchester.  Joanne was able to expand her normal PA duties to include the arranging of the corporate sponsorship within Marketing, work closely with the Rugby Football League Reebok arena, Sheffield United and Sheffield Wednesday Football club.

Her interests outside of work are keeping fit, particularly boxing, and attending networking events.   She also occasionally volunteers to help private clients with external events, to help build up her portfolio and experience. 

Stacey Coverdale
Advisor 2015

I have worked as a PA at Standard Chartered Bank (SCB) for over three years. In addition to supporting my manager – Regional Head of SCB Private Bank, I am actively involved in a range of charitable initiatives and other employee networks within SCB: I am a ‘Living with HIV Champion’ for the UK, where I train and raise awareness for ‘Living with HIV’ - a core SCB campaign; I publish a monthly newsletter for all UK support staff; I am an active committee member for SCB’s ‘Women’s Network’, organising networking events encouraging positive change for women within SCB; I also act as a mentor for ‘P!nk Dynasty’ an SCB Diversity programme that helps young girls from under privileged backgrounds obtain banking internships.

Mentor and Support Award

Champion: Leighaine Ashworth, Omincom Europe Limited
Advisor: Anita Waite
Sponsor: The Hippodrome Casino 

Leighaine Ashworth Leighaine has been Executive Assistant for 10 years at Omnicom. She is a proactive, conscientious person with the ability to communicate effectively with people at all levels. She is very well organised and works well under pressure and enjoys the satisfaction of being able to assist her bosses through the many and diverse challenges that each day brings.

Leighaine has joined many PA networks and built up close relationships with a variety of organisations, sharing knowledge, best practice and giving advice to fellow PAs when needed.

Leighaine’s approachable nature means that people gravitate towards her and rely on her at work and social engagements – she thrives on helping others.  Leighaine will go out of her way to support her work colleagues. She is a charming, personable individual who is able to support her demanding team to an extremely high level whilst taking on other event-related projects.

Anita Waite
Advisor 2015

Anita Waite Anita is an Office Manager for the Property Asset Management department of Knight Frank. 

She has been ‘organising’ the office and staff for more than 9 years and has worked for Knight Frank for in excess of 12. 

Anita applies herself 100% to the job but also has an off-shoot career of acting, which Knight Frank are extremely happy to support.


Networking Award

Champion: Clare Crowhurst, KPMG
Sponsor: The Hippodrome Casino

Clare crowhurst pa awards 2015 biog

Clare has worked as a board and executive level PA for 19 years and joined KPMG as an office junior. Clare was PA to the London Chairman, Richard Reid, for 15 years and in 2014 took on the role as PA to Richard Gostling, who joined the firm from Goldman Sachs to lead the Sectors business. 

For the duration of this time Clare has also acted as an ambassador to the firm, exemplified by her role as co-founding member of the KPMG PA Club, building strong / close relationships with the C-suite PAs at our largest and most important clients. 

Clare’s achievements in networking, she is the Queen of networking, were recognised by winning the Networking Award at the London PA Awards 2014 and she also came runner up as London PA of the year 2014. 

Her interests are keeping fit and eating at nice restaurants – hence having to fit the gym trips in!

Private Individual PA Award

Champion: Freya St Johnston Greenhill
Sponsor: Squaremile

Freya is co-founder of Luxury Travel Advisors who specialise in luxury travel for high net worth individuals, in particular the creation of the ultimate bespoke world tour, themed to particular interests: gastronomy, style, and Wonders being a few of their offerings..

However, long before co-creating this company, Freya was a private PA for various well known creatives including Peter Bennett-Jones, Founder of Tiger Aspect Productions, Sir Richard Eyre, film and theatre Director and film director Richard Curtis and his partner, writer and presenter Emma Freud.  These in turn led to her role as an actors agent and publicist, PR and Events Producer, and now to the company she and business partner Stuart McNair created last year, Luxury Travel Advisors.

Freya thinks it was more her ability to deal with even the most surreal of situations (think Hugh Grant naked, a nun joke and a plate of canapes) that helped her handle her role as PA to the thoroughly creative yet utterly unpredictable Richards!

Procurement and Cost Savings Award

Champion: Renata Wood, Prudential Portfolio Management Group (PPMG)
Sponsor: The Hippodrome Casino

Renata wood pa awards 2015 biog


Renata is an Executive Assistant working for the CEO of Prudential Portfolio Management Group and supporting the team wherever needed. Prudential has been Renata’s ‘home away from home’ for the last 7 years. Renata has over 15 year experience in office management and as a PA and events coordinator. She lived and worked in Germany and Australia at different times in her career but London is her favourite place


Philanthropic or Environmental Award

Champion: Daveda Jarrold, Shearman and Sterling
Sponsor: Lord's Taverners


Daveda works for a leading international law firm, Shearman & Sterling (London) LLP. Currently working for an allocation of 5 people including 2 Partners, Daveda has a busy working schedule but never fails to miss a deadline or work demand. With the firms close ties to Wellington primary school in Bow, London – Daveda is key to organising weekly reading partners as well as reading with the children herself to improve their reading and communication skills. 

Daveda likes to spend her spare time with her 9 year old son as well as socialising with both family and friends. 

A fantastic PA with a big heart for helping others in the charity and support world.

Star of the Furture Award

Champion: Joanne Kerby, Tragus Group and Ashliegh Feeney, Yahoo! Inc.
Advisor: Chantell Jones
The Hippodrome Casino

Joanne Kerby PA Awards championI’m an EA, having worked for Drake & Morgan, EA to the CEO of a £20m t/o business with 300 employees with additional support responsibilities for Executive Team.  Prior to that I worked for Novus Leisure for 7 years as EA to the COO, Property Director and assistant PA to CEO of a £140m t/o business with 3,000 employees with additional support responsibilities for all Executive Team.

I am a mother of 2 toddlers and love spending time and participating in activities with them. I am a keen cyclist and have completed a number of charity rides, most notably raising over £1.5k on a London to Paris ride. 

I am completely honoured to have been asked to Champion this particular Award, and I thank Amy very much for the opportunity to be a part of these fantastically fun Awards.

Ashliegh Feeney, Yahoo! Inc.

Ashleigh Feeny pa awards 2015 biogI was introduced to the ‘London PA Awards’ by a dear friend and work associate who was a Champion for an award last year. I have been in the ‘PA world’ for 8 years working in a number of industries, from events, cosmetic surgery and fashion. But now I am working at Yahoo!  Inc. and have been an EA here for 9 months. From day 1 I could see a long and prosperous future here for myself and already feel like part of the furniture.

I work across EMEA with a team of amazing EA’s and also get to travel from time to time which is a huge perk. Part of my role is to organise internal and external events which I thoroughly enjoy and thrive from. Not one day is the same which I like as it keeps me interested and also interesting!

I am most looking forward to building up a network of PA’s in London as there are so many of us out there with a lot in common!

It is a real privilege to be a 2015 Champion and I thank Chantelle Jones and Amy Law for giving me this fantastic opportunity!

Chantell Jones 
Advisor 2015

I joined Just Hospitality (JH) in 2010 as front of house for one of their catering units in the City. While I enjoyed my job and all the people at JH I knew after a year that front of house was not for me and was set on pursuing my career as a beauty technician. Upon hearing of my resignation, the Managing Director Dean Kennett paid me a visit and offered me a job as his PA. He knew I had a talent for communicating with people and a real passion for JH - he didn't want to let me go! Now I've taken on more responsibility and couldn't be happier with my decision to stay with the company. JH counts some of the biggest names in the TMT (Technology Media Telecoms) industry, as well as Arts & Heritage as their clients and I look forward to working with them every day.

Training and Recruitment Award

Champion: Breda Neville, PWC
Sponsor: Tate

Breda nevil pa awards biog 2015I joined PwC in October 2010 and I am PA to Jon Holloway, Business Unit Leader, Banking & Capital Markets.  Alongside my role working for Jon, I am also a Secretarial Team Leader for 15 PA’s in Banking & Capital Markets maintaining all records including holidays, sickness and overtime, assisting with recruitment and new joiners. 

My previous roles as a PA in London were at The Home Office as PA to the Permanent Secretary, at the BBC as PA to the Managing Director of BBC Broadcast Ltd and as PA to the Chief Executive Officer at Red Bee Media.  

My interest outside of work is rugby.  I am the 1XV Senior Men’s Rugby Manager at Old Alleynian’s Rugby Club and used to play for Beckenham Ladies 1XV Rugby team before retiring a few years ago.  I am very excited to be part of the London PA Awards in 2015 in my role as Champion after having been a finalist and winner last year.

London PA of the Year 

Champion: Kate Bright, CAN Network

Kate bright pa awards biog 2015I have worked in the High profile and High Net Worth PA world over the last 15 years. Ten years ago myself and a team of like-minded individuals founded the CAN PA network which today counts many of London's top PAs and EAs as members, and which meets every month to share information and help one another. We are happy to have Hippodrome as one of our valued host venues and thank them very much for their support.

I am very honoured to be presenting the London PA award to someone who has shone exceptionally bright in what is a very a demanding, high intensity but ultimately rewarding industry. 


Find out more about The London PA Awards 2015