LiveTECH

Digital Technologies Breakfast Briefing

Digital Technologies Breakfast Briefing

Briefings explore trends and technologies in meeting venue technology 

Keep up to date with Londonlaunch's Insight programme by Registering Here

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The way UK meeting venues are run – and the new technologies helping them - were explored at a prestigious London breakfast briefing last week.

Londonlaunch's new Insight programme kicked off with an event with hospitality technology pioneers NFS.
Exploring the changing world of digital and technology and how it's affecting our decisions in the events and hospitality industry, Londonlaunch and NFS explored how data, intelligence and technology is changing the way we plan, budget and interact with our audiences.

Hosted by Londonlaunch and NFS Technology Group, the event involved guest speakers from across the events and hospitality technology industry to outline their vision.

Peter Heath, is Managing Director of Londonlaunch who co-organised the briefing as part of their Insight series of events.

He said: “Our product helps Inspire people and source the perfect venue they need for their event.

“After that, Rendezvous events technology from NFS helps them run it smoothly, so the briefing event gave us a great opportunity to talk to delegates about the complete meeting journey.”

Luis De Souza, CEO of NFS Technology Group, told the audience that five several drivers are creating huge change in the events industry.

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They include:

  • An enormous increase in search tools and online reviews
  • New technology that can be used for search and social engagement
  • Big data tools helping companies target segments more closely
  • Virtual reality that makes it possible to provide a 360 degree experience
  • ‘Uberisation’ that can maximise bookings.

NFS has just launched v5 of its market-leading venue management software system Rendezvous. .

“Technology like Rendezvous helps venues take advantage of each of these key drivers,” he said.

“The implications for the meeting venue business are huge. Online will deliver a greater proportion of their revenue, and IT services will become a key differentiator in making their venue the one customers choose.

“Operations will be smoothed out, and become more efficient and less labour-intensive because technology can automate manual tasks such as entering bookings onto the system.”

Other speakers at the briefing included NFS’ Charlie Paterson and Deborah Dew, who outlined the capabilities of Rendezvous V5, and Sanj Naha, Head of Sales and Marketing at TheFork, a Tripadvisor company.

Sanj outlined ways venues can use review feedback to enhance their value proposition, and advised on how to encourage customers to post positive reviews.

Kevin Doorley from the hospitality division of Harman, then spoke on his venue technology solutions for 2020, and the presentations were closed by Richard John, who spoke on Vision v Reality.

All speakers then took questions from the audience.

NFS Londonlaunch Panel

Luis said: “With the meeting venue operators at an earlier stage of digital technical adoption than the hotel operator, our event was well timed to provoke this important debate.

"The meeting venues industry is waking up to all the benefits that technology can bring in terms of customer service, online booking facilities, automating tasks and freeing up staff for interacting with clients.

"We hope to work with Londonlaunch on further useful seminars - there's a great appetite from venue operators for information."

* To find out more about Rendezvous meeting venue software, visit www.nfstechnologygroup.com.

* To find out more about Londonlaunch's Insight programme contact:

Peter Heath

peter.heath@londonlaunch.com

Keep up to date with Londonlaunch's Insight programme by Registering Here

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