LiveTECH

LiveTECH: Technology for Events

LiveTECH: Technology for Events

A HUGE thank you to all who attended LiveTECH 2014. We had an action-packed, intensive evening of advice, ideas, best practice, tips and networking.

Watch the video and find out how to improve your next event.

We will be circulating the key findings of the evening including pictures, video, presentation slide decks, social media results (amplification) and much more so watch out for your email. If you'd like to know more about our LiveTECH series of events and how to get involved, our presenters, the venue or anything else please email:

peter.heath@londonlaunch.com

What did I learn?

About LiveTECH 2014

Agenda and Speakers

Where and when

What did I learn?

  • How to make your event better, using technology
  • How to get the most out of social media
  • How technology can help you hit your marketing objectives 
  • How tablet and smartphone apps can be used at events
  • What the event technology of the future looks like

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About LiveTECH 2014

LiveTechTM is a condensed master-class in digital engagement and social media.

With technology playing an ever-increasing role in all our lives, we need to ensure that we’re embracing the full potential of these platforms, and using them to transform the events we deliver.

As well as offering an insightful perspective on the latest digital trends and techniques, the evening’s fast-paced sessions will also explore the value of bespoke event apps and social media in maximizing attendee engagement.

Whether you’re a digital native, or just looking for a beginner’s guide to event technology, LiveTechTM has everything you need to fine tune your skills and encourage you to embrace tomorrow’s solutions today. 

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The Agenda

19.00-19.15  The changing face of the event industry

Speaker: Kevin Jackson - Vice President of George P Johnson

The session: 
Ours is an industry in a constant state of flux. New technologies and innovations are hastening the pace of change – so how do we ensure that we stay ahead of the curve? Kevin Jackson reflects on a career in the events industry, looking at how much has changed, and how the same fundamental rules still apply. Recently voted the most influential person in the events industry 2014, by Event Magazine, Kevin Jackson has been a significant player with some of the world’s most respected marketing services groups, including Interpublic, Grey and Saatchi. Now a Vice President of George P Johnson, Kevin is a thought leader, speaker, strategic consultant and relationship manager, with a huge catalogue of success behind him. But as his presentation will demonstrate, it’s the future that interests him more. 

About Kevin Jackson: 
Recently voted the Number One most influential person in the event industry 2014 by Event Magazine, Kevin Jackson has been a significant player with some of the world’s most respected marketing services groups, including Interpublic, Grey and Saatchi. Now a Vice President of George P Johnson, Kevin is a thought leader, speaker, strategic consultant and relationship manager, with a huge catalogue of success behind him. But as his presentation will demonstrate, it’s the future that interests him more. 

 

19.15-19.30  Today’s technology, tomorrow’s trends

Speaker: Andy Bass - Vice-President and Executive Creative Director of George P Johnson

The session: 
Digital engagement is a must-have for every event, from interactivity and participation to ‘industry first’ activations. This future-focused presentation will highlight the latest innovations in the event and exhibition ecosystem that have the potential to transform the experiences we deliver. If you’ve ever complained that you don’t get to attend as many events as you’d like, because you’re too busy delivering your own, this session promises an inspiring view of the innovations that are shaping our customers’ world. Having worked as a strategic, board level consultant for many major international brands, Andy’s experience covers more than twenty-five years and his skill set encompasses all forms of Experience Marketing, from unique live and on-line events, exhibitions to permanent brand experiences.  

 

19.30-19.45  Appy and you know it

Speaker: Chris Elmitt - Managing Director of Crystal Interactive

The session:  

Smartphone and tablet-based apps are offering event organisers a breath-taking range of functionality at every touchpoint, from pre-registration right through to post-event surveys. We take a look at the essential points every client needs to consider when commissioning an app and what they can expect from their app supplier.  As the Managing Director of Crystal Interactive, specialists in digital facilitation and delegate engagement, Chris is a pioneer in seeking out and applying technological innovations that enhance communication and build communities around the meeting space.

About Chris Elmitt: As the Managing Director of Crystal Interactive, specialists in digital facilitation and delegate engagement, Chris is a pioneer in seeking out and applying technological innovations that enhance communication and build communities around the meeting space. 

 

19.45-20.00  Getting social at your event

Speaker: Gareth Dimelow - Executive Director of Planning at George P Johnson

The session: 
Social media is, for many, the new digital frontier. A world of possibilities, that is also fraught with danger for those who venture in, unprepared. In fact, social media is a natural fit for the events industry, offering a breadth of networking, content sharing and audience dialogue opportunities. But whose responsibility is social media, and how can something so democratised ever be controlled? Showcasing the award-winning work that George P. Johnson has delivered for Cisco Live!, Cisco Systems’ largest EMEA conference, Gareth Dimelow  will lead this session and provide a thought-provoking insight into the true business value of these ubiquitous platforms.  Executive Director of Planning at experience marketing agency GPJ, Gareth is responsible for delivering the insights that inform the agency’s creative event concepts. In addition, Gareth heads up the Engagement Technology team, overseeing the development of a constantly evolving digital offering, designed to augment and enhance the live experience.

About Gareth Dimelow: Executive Director of Planning at experience marketing agency George P Johnson, Gareth Dimelow is responsible for delivering the insights that inform the agency’s creative event concepts. In addition, Gareth heads up the Engagement Technology team, overseeing the development of a constantly evolving digital offering, designed to augment and enhance the live experience.

 

20.00-20.30  Debate

Moderated panel debate, addressing questions submitted from the floor throughout the evening

Panel: All speakers, moderated by Chris Elmitt  

Including guest panelists:
- Sarah Platt, Managing Director, Kinura
- Laura Moody, Managing Director, Blonde Fish

About Sarah Platt: Sarah is a down-to-earth business woman who has helped build 3 successful video streaming companies. She has worked in the field of webcasting events, digital broadcast and online video since before YouTube existed, and as far as she knows, she is currently the only woman in the UK running a live video streaming company. She recently co-founded Sayansho, a new platform for creating and streaming live video webinars.

 

20.30-21.30   Networking

What’s it all about and who are our world leading partners?

We’ve teamed up with iconic and world-renowned agency, George P Johnson, world leaders in the successful integration of technology into events, to deliver a priceless experience for our events industry delegates.

The Crystal
One Siemens Way, Royal Victoria Docks 
London, E16 1GB
United Kingdom