The Summer of ME
#SummerofME is an integrated campaign by ME by Meliá, which combines a social competition and a booking incentive.
A participant of the #SummerofME competition will win a four day holiday to ME Ibiza and ME Mallorca with direct flights from London Heathrow and €200 spending money. To enter, contestants must post directly to one of the ME by Meliá social media sites, stating their chosen dates of travel in 2015 along with the hashtag #SummerofME.
ME by Meliá are incentivising those who have booked a holiday this year on www.melia.com by offering to upgrade their luxury hotel suites for free by guests simply positing their surname, date of arrival and hashtag #UpgradeME to ME by Meliá’s Facebook site or @MEbyMelia Twitter handle.