Will's Week

Our illustrious Founder, Will Broome, is known for his mazy, meandering stories born of his wealth of event industry knowledge and experience spanning over a decade. There's nowhere he hasn't been, nobody he hasn't met and nothing he hasn't done (believe us!). Explore his articles below and you'll discover an abundance of inspirational insights, top tips and strategic advice. Whether you're organising a major corporate event or a birthday party, you'll find everything you need to know, right here!  

Staging a Conference in an Unusual or Unique Venue

Event delegates are increasingly demanding and difficult to please, let alone amaze, mesmerize and enthrall! These days it’s not so much about taking your delegates to a functional venue, rather yo...

Do Something Completely Different This October

Do Something Completely Different This October

Take your hospitality to a New Found Level… In the vibrant and diverse world of Hospitality, where to take your clients, friends or VIP guests used to be the million-dollar question. Well, things ...

Transport Your Guests To A Whole New Realm

Transport Your Guests To A Whole New Realm

Event delegates are increasingly demanding and difficult to please, let alone amaze, mesmerize, tantalise and enthrall! Taking your guests to zones one and two is so last year!  These days you need...

7 reasons to plan your Christmas party today!

7 reasons to plan your Christmas party today!

To some, summer seems a little early to start planning the office Christmas party. To others, the summer constitutes a last chance saloon to secure their ideal venue, ensure the menu is suitably fe...

All the small things…10 cool little event ideas

All the small things…10 cool little event ideas

Events are everything in the digital age.  Face to face is more valuable than ever before because it’s almost a novelty.  In many ways it’s almost like everything’s the wrong way round…A friend of ...

The London PA Awards – Celebrating the Magic Ingredient

The London PA Awards – Celebrating the Magic Ingredient

Everybody knows that all the greatest organisations on earth attribute their smooth, seamless, professional, meticulous and successful operation to one key element. Magic.  That’s right, the slic...

Top 10 Tech innovations for events and beyond!

Top 10 Tech innovations for events and beyond!

Technology isn’t even a thing anymore. It’s an ever present pre-requisite to the extent that we don’t even realise it’s happening. Until our battery goes. Then it’s a rage-inducing festival of fury...

How to host an event

How to host an event

“Everybody has a plan. Until they get punched in the face!” Mike Tyson. So far this year, I’ve been mostly hosting events. Pretty big ones, as it happens. Whereas I’ve spent the last few decades m...

10 Great Summer Event Ideas

10 Great Summer Event Ideas

Events are awesome! There was a time when that simple fact was enough and, actually, I still think it's enough. In an age of multi-screening and instant information (yes, we're all 'screenagers') a...

Event Trends For 2016

Event Trends For 2016

It’s been a massive year for Londonlaunch. In fact, in our fifteen-year history, it’s been the biggest, busiest and most event-full twelve-month period on record. By a long way. This is down to a ...

10 Funniest Christmas Party Disasters

10 Funniest Christmas Party Disasters

Part of the fun of the Christmas party season is that it'll all go horribly wrong! I mean, that's partly the point of the Christmas party isn't it? There's nothing like a legendary story or two to ...

10 great reasons to get outta town

10 great reasons to get outta town

Events are dead. Meaningful experiences, on the other hand, are kicking and screaming their way into our collective psyche because an event is no longer even an event if it doesn't excite everyone ...

10 Alternative Christmas Ideas

10 Alternative Christmas Ideas

When it comes to Christmas, everyone wants to be different. Except it turns out you probably don't. That's because being different sounds like a great idea until you realise that it's more trouble ...

10 Trendiest Venues in London

10 Trendiest Venues in London

It's ironic that the least cool word of all time is almost certainly 'trendy'. In fact, the word is so un-cool I suspect it has the power to instantly de-throne almost anywhere on the London scene ...

Christmas Parties - what are the options?

Christmas Parties - what are the options?

I learnt a new phrase this week from an inspirational guy called Dave Coplin (@DCoplin), the CEO at Microsoft. That's "Chief Envisioning Officer" BTW! It's TLDR and it's a great leveller when readi...