Will's Week

Our illustrious Founder, Will Broome, is known for his mazy, meandering stories born of his wealth of event industry knowledge and experience spanning over a decade. There's nowhere he hasn't been, nobody he hasn't met and nothing he hasn't done (believe us!). Explore his articles below and you'll discover an abundance of inspirational insights, top tips and strategic advice. Whether you're organising a major corporate event or a birthday party, you'll find everything you need to know, right here!  

Inside the secret world of Clubs and Speakeasies

Inside the secret world of Clubs and Speakeasies

It was 1999, and I had one of the most massively coveted (and therefore equally massively under paid!) jobs in the world. I was in charge of all the press accreditation for London Fashion Week at o...

'Eventertainment' - how to animate your events

'Eventertainment' - how to animate your events

Despite their alleged rudeness and famed 'in-hospitability', the French have a knack for telling it like it is. And they have fewer words for things. Having done French A-level (a fairly pointless ...

Halloween –courageous, contagious and a little bit outrageous!

Halloween –courageous, contagious and a little bit outrageous!

Despite being the most dramatic and theatrical of all events, Halloween Parties are still a bit of a corporate taboo because of their inherent (and compulsory) outrageousness. But outrageousness do...

Trade Shows – there’s a time and a place

Trade Shows – there’s a time and a place

It would be a bit ‘below the belt’ to suggest that the time and the place for trade shows was, in fact, 1995 and that now, nearly twenty years on, there are more immersive, exciting and efficient w...

The best stately homes available for hire

The best stately homes available for hire

We round up England's best stately homes available for hire, from Blenheim Palace to Downton Abbey's Highclere Castle. If you're looking for a unique venue, these stunning stately homes will offer ...

Exclusive – Underground ‘Ghost Station’ available for events (coming soon!)

Exclusive – Underground ‘Ghost Station’ available for events (coming soon!)

Four years ago City high-flyer, Ajit Chambers, stopped his bicycle and stared into a small, dusty shop in an inconspicuous alley in central London. It was a strange but magical moment, which would ...

London's coolest urban spaces

London's coolest urban spaces

It's no secret that an interesting (and, better still, cool) venue space results in a higher percentage turn-out and, perhaps more importantly, better levels of delegate engagement. Our extensive...

The (Hackney) Empire Strikes Back - (as do our new site stats)!

The (Hackney) Empire Strikes Back - (as do our new site stats)!

Is this Hollywood, or Hackney? The sun is beating down, the palm trees are swaying and a giant sign overlooks the scene, emblazoned across the skyline, creating the illusion of a gigantic movie t...

Fancy three productive corporate days in Sardinia? It's not that crazy after all!

Fancy three productive corporate days in Sardinia? It's not that crazy after all!

So this week I'm taking a break from discovering new venues in London. That's not to say that I'm not discovering new event venues though. I'm in Sardinia, an island I'd never been to before. In fa...

In your face or in your phone? That is the question!

In your face or in your phone? That is the question!

Years ago I vividly remember seeing the MD of a large experiential agency standing in front of an audience declaring that sustainability for events was a fad, a farce and, in itself, financially un...

Secret London Venues & Abandoned Tube Stations in London

Secret London Venues & Abandoned Tube Stations in London

One of the most common requests we get at Londonlaunch.com is for “a venue that nobody has ever been to before”.  Recent research tells us that, statistically, if you host an event somewhere that n...

Technology - without the bells & whistles

Technology - without the bells & whistles

This week we've been pole to pole. From a super hi-tech sustainable city contained in one docklands venue to a modern take on an iconic Scottish jazz and fine dining establishment in Canary Wharf, ...

Remembering Arthur- One Year on

Remembering Arthur- One Year on

One year ago today, event industry Legend, Arthur Somerset suddenly and tragically died. At the time, I, like everyone else who knew him, was totally shocked. There was a palpable sense throughout ...

Monkey Management

Monkey Management

There was a man walking through the woods on a fresh warm summer's day. The warm sun dappled his skin and the sweet scent of cedar and foliage filled his nostrils on this fine morning. Life was gre...

Getting high on events!

Getting high on events!

This week I've mostly been getting high. With two very different world-class roof top experiences on consecutive nights I (like Andy Murray - had to get him in somewhere) have been on top of the wo...