Bike launch in 'Cool' London venue
Monday 24th June saw Mark Cavendish launch his new brand logo at ICETANK!
The star of the show (apart from Mark) was his first branded bike with Specialized- no. 1 of only 350 made! Hung from the cove at ICETANK, the bike created great shots for the numerous press who came to find out about this exciting venture.
With drinks and canapés served on the ground floor and television interviews on the lower ground, ICETANK was the ideal venue and are very proud to have hosted this prestigious event!