Fisher Productions produce the launch of Kerastase Couture Styling Range!
On Monday 11th March, Fisher Productions produced the exclusive launch of the Kérastase Couture Styling Range; the brand’s first styling collection, at One Mayfair
Over 300 of the brand’s most prestigious clients, salons and press were treated to the reveal of the collection, and an audience with Luigi Murenu, Kérastase International Global Styling Ambassador. Kate Moss, the iconic new face of the styling range also attended the event. Her presence brought a flurry of Paparazzi, eager to catch the supermodel enter the event, arm in arm with Luigi. For Kérastase an event such as this is only held once a decade and Fisher were appointed to create an awe inspiring, élite event for this rare and exclusive product launch.
Fisher Productions designed, produced and managed the event, creating a stimulating and luxurious client journey. Guests were treated to a dramatic catwalk, with eight highly influential stylists from the K Stylist Ambassador Team crafting innovative looks using the new range. Afterwards an after party commenced with drinks and canapés by Rhubarb Food & Design, and the indie disco duo; Queens of Noize took to the decks. A number of trade and national press attended the event, to experience the special unveiling before the campaign launches in May.
"Kérastase were keen to create a high impact event, different from the set-up of a traditional catwalk, which also had a very couture feel. The design approach leant itself to something simple yet striking, which also created a sense of intimacy. Catwalk walkways were created through the audience, leading models to a centrepiece within the alter of the beautiful church at One Mayfair, which was the chosen venue in Central London. The centrepiece provided an eye-catching backdrop for the models, and consistently kept the presence of the brand of Kerastase as the prime focal point at all times. Keeping this design simple yet effective, meant the allocated design budget we were working to, allowed other areas of the event to benefit more, contributing to an all-encompassing visually stunning show," said Lindsay Barchan, Senior Designer.