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Fisher Productions to Produce L’Oréal Colour Trophy Tour 2015

Fisher Productions to Produce L’Oréal Colour Trophy Tour 2015

L’Oréal Professionel has appointed Fisher Productions to produce their flagship Colour Trophy Tour for 2015.

The news follows a successful four-way pitch which sees Fisher manage and produce this activity for the fourth year in a row. 

This year the L’Oréal Colour Trophy celebrates its 60th anniversary, making it the longest running live hairdressing competition in the world.  The L’Oréal Colour Trophy applauds the brightest talents in the hairdressing industry and entrants are offered the chance to win a number of prizes including an exclusive photo-shoot with a top photographer and PR opportunities throughout the year.   

Throughout April Fisher will take the tour to 7 regional venues around the UK, including Belfast, Glasgow, Manchester, Leeds, Cambridge, Droitwich and London as well as managing and producing the Irish semi and Grand Finals in Dublin. 

Naomi Ambrose -  Corporate Accounts Director at Fisher said; “We are proud to have been given the opportunity to produce this prestigious tour once again,  allowing us to be creative in our concept and design whilst ensuring that all staging and logistics work to best effect across the mix of regional venues. These exciting events celebrate the best hairdressing talent from around the UK and Eire,  taking into account not only hair but also style and make-up. They are a joy to produce with the entrants full of passion and energy for what they do."

Social media will play a key role across the tour in order to maximise engagement and interaction amongst the hairdressing community and amplify the brand message to the consumer.

L'Oreal

For further information:

Please contact Nikki Causer,
Head of Marketing at Fisher Productions on
020 8871 1978 or email

 

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