LiveTECH agenda
*** BOOK YOUR TICKETS ***
18.00-19.00 Arrival and networking
19.00-19.15 The changing face of the event industry
Speaker: Kevin Jackson - Vice President of George P Johnson
The session:
Ours is an industry in a constant state of flux. New technologies and innovations are hastening the pace of change – so how do we ensure that we stay ahead of the curve? Kevin Jackson reflects on a career in the events industry, looking at how much has changed, and how the same fundamental rules still apply. Recently voted the most influential person in the events industry 2014, by Event Magazine, Kevin Jackson has been a significant player with some of the world’s most respected marketing services groups, including Interpublic, Grey and Saatchi. Now a Vice President of George P Johnson, Kevin is a thought leader, speaker, strategic consultant and relationship manager, with a huge catalogue of success behind him. But as his presentation will demonstrate, it’s the future that interests him more.
About Kevin Jackson:
Recently voted the Number One most influential person in the event industry 2014 by Event Magazine, Kevin Jackson has been a significant player with some of the world’s most respected marketing services groups, including Interpublic, Grey and Saatchi. Now a Vice President of George P Johnson, Kevin is a thought leader, speaker, strategic consultant and relationship manager, with a huge catalogue of success behind him. But as his presentation will demonstrate, it’s the future that interests him more.
19.15-19.30 Today’s technology, tomorrow’s trends
Speaker: Andy Bass - Vice-President and Executive Creative Director of George P Johnson
The session:
Digital engagement is a must-have for every event, from interactivity and participation to ‘industry first’ activations. This future-focused presentation will highlight the latest innovations in the event and exhibition ecosystem that have the potential to transform the experiences we deliver. If you’ve ever complained that you don’t get to attend as many events as you’d like, because you’re too busy delivering your own, this session promises an inspiring view of the innovations that are shaping our customers’ world. Having worked as a strategic, board level consultant for many major international brands, Andy’s experience covers more than twenty-five years and his skill set encompasses all forms of Experience Marketing, from unique live and on-line events, exhibitions to permanent brand experiences.
19.30-19.45 Appy and you know it
Speaker: Chris Elmitt - Managing Director of Crystal Interactive
The session:
Smartphone and tablet-based apps are offering event organisers a breath-taking range of functionality at every touchpoint, from pre-registration right through to post-event surveys. We take a look at the essential points every client needs to consider when commissioning an app and what they can expect from their app supplier. As the Managing Director of Crystal Interactive, specialists in digital facilitation and delegate engagement, Chris is a pioneer in seeking out and applying technological innovations that enhance communication and build communities around the meeting space.
About Chris Elmitt: As the Managing Director of Crystal Interactive, specialists in digital facilitation and delegate engagement, Chris is a pioneer in seeking out and applying technological innovations that enhance communication and build communities around the meeting space.
19.45-20.00 Getting social at your event
Speaker: Gareth Dimelow - Executive Director of Planning at George P Johnson
The session:
Social media is, for many, the new digital frontier. A world of possibilities, that is also fraught with danger for those who venture in, unprepared. In fact, social media is a natural fit for the events industry, offering a breadth of networking, content sharing and audience dialogue opportunities. But whose responsibility is social media, and how can something so democratised ever be controlled? Showcasing the award-winning work that George P. Johnson has delivered for Cisco Live!, Cisco Systems’ largest EMEA conference, Gareth Dimelow will lead this session and provide a thought-provoking insight into the true business value of these ubiquitous platforms. Executive Director of Planning at experience marketing agency GPJ, Gareth is responsible for delivering the insights that inform the agency’s creative event concepts. In addition, Gareth heads up the Engagement Technology team, overseeing the development of a constantly evolving digital offering, designed to augment and enhance the live experience.
About Gareth Dimelow: Executive Director of Planning at experience marketing agency George P Johnson, Gareth Dimelow is responsible for delivering the insights that inform the agency’s creative event concepts. In addition, Gareth heads up the Engagement Technology team, overseeing the development of a constantly evolving digital offering, designed to augment and enhance the live experience.
20.00-20.30 Debate
Moderated panel debate, addressing questions submitted from the floor throughout the evening
Panel: All speakers, moderated by Chris Elmitt
20.30-21.30 Networking
*** BOOK YOUR TICKETS ***
What’s it all about and who are our world leading partners?
We’ve teamed up with iconic and world-renowned agency, George P Johnson, world leaders in the successful integration of technology into events, to deliver a priceless experience for our events industry delegates.
We’re getting there, are you coming with us?
LiveTECH guests will have the opportunity to arrive via the Emirates Air line cable car, which will drop you off at the front door of the Crystal and those with a real sense of (hi-tech) adventure can even arrive by jet-pack!
More conventional commuters can come to Royal Victoria DLR, which is right outside (as is the cable car station from North Greenwich, the O2)
The Crystal
One Siemens Way, Royal Victoria Docks
London, E16 1GB
United Kingdom
Thursday, February 13, 2014 from 18:00 to 21:30 PM (GMT)