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What do UK venues REALLY want from their technology?

When we asked our venue clients some deep and searching questions about their use of technology and data, we were surprised by their answers.

Why event venues need more focus on sales and marketing data.

Why are 50% of venues unhappy with their reporting? Our research concluded that venues have a long way to go to catch up with hotels but with so much money out there, why are they not understanding the benefits of better data management?

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