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Our illustrious CEO, Will Broome, is known for his mazy, meandering stories born of his wealth of event industry knowledge and experience spanning over a decade. There's nowhere he hasn't been, nobody he hasn't met and nothing he hasn't done (believe us!). Explore his articles below and you'll discover an abundance of inspirational insights, top tips and strategic advice. Whether you're organising a major corporate event or a birthday party, you'll find everything you need to know, right here!
You Are Cordially Invited To The London Cabaret Club
You and a guest are cordially invited to experience a complementry evening of sophisticated entertainment at The London Cabaret Club. Enjoy an exquisite dining experience with an innovative live ...
Best Venues London
Carrie On Location Someone asked me the other day what makes a good venue finder, which really got me thinking. We make miracles happen every day, I was tempted to reply but didn’t. However, on r...
All the small things…10 cool little event ideas
Events are everything in the digital age. Face to face is more valuable than ever before because it’s almost a novelty. In many ways it’s almost like everything’s the wrong way round…A friend of ...
The London PA Awards – Celebrating the Magic Ingredient
Everybody knows that all the greatest organisations on earth attribute their smooth, seamless, professional, meticulous and successful operation to one key element. Magic. That’s right, the slic...
Top 10 Tech innovations for events and beyond!
Technology isn’t even a thing anymore. It’s an ever present pre-requisite to the extent that we don’t even realise it’s happening. Until our battery goes. Then it’s a rage-inducing festival of fury...
How to host an event
“Everybody has a plan. Until they get punched in the face!” Mike Tyson. So far this year, I’ve been mostly hosting events. Pretty big ones, as it happens. Whereas I’ve spent the last few decades m...
10 Great Summer Event Ideas
Events are awesome! There was a time when that simple fact was enough and, actually, I still think it's enough. In an age of multi-screening and instant information (yes, we're all 'screenagers') a...
Event Trends For 2016
It’s been a massive year for Londonlaunch. In fact, in our fifteen-year history, it’s been the biggest, busiest and most event-full twelve-month period on record. By a long way. This is down to a ...
10 Funniest Christmas Party Disasters
Part of the fun of the Christmas party season is that it'll all go horribly wrong! I mean, that's partly the point of the Christmas party isn't it? There's nothing like a legendary story or two to ...
10 great reasons to get outta town
Events are dead. Meaningful experiences, on the other hand, are kicking and screaming their way into our collective psyche because an event is no longer even an event if it doesn't excite everyone ...
10 Alternative Christmas Ideas
When it comes to Christmas, everyone wants to be different. Except it turns out you probably don't. That's because being different sounds like a great idea until you realise that it's more trouble ...
10 Trendiest Venues in London
It's ironic that the least cool word of all time is almost certainly 'trendy'. In fact, the word is so un-cool I suspect it has the power to instantly de-throne almost anywhere on the London scene ...
Christmas Parties - what are the options?
I learnt a new phrase this week from an inspirational guy called Dave Coplin (@DCoplin), the CEO at Microsoft. That's "Chief Envisioning Officer" BTW! It's TLDR and it's a great leveller when readi...
Events - Not an Exact Science...
Imagine your perfect venue. What boxes would it have to tick? Somewhere conveniently located? Somewhere suitably inspiring? Somewhere flexible? Somewhere fun? Somewhere cool? Somewhere your guests ...
7 reasons to plan your Christmas party, today!
To some, September seems a little early to start planning the office Christmas party. To others, September constitutes a last chance saloon to secure their ideal venue, ensure the menu is suitably ...