Results and trends from London's 2018 venue benchmark report

Results and trends from London's 2018 venue benchmark report

2018 finished with a flourish


The results are in from Londonlaunch's 2018 Venue Performance Report and those numbers are very clear for London's venues and event suppliers who target the B2B market:

Last quarter of 2018 was the best quarter

2018 finished with a flourish to deliver the best quarter of the year. Christmas dominated Quarter 4 and Conferences dominated the year.

Conferences & Christmas dominated

Conferences represented 44% of the year's total revenue in 2018 for all 40+ venue's taking part in the benchmarking report and Christmas reported 12.6% of annual revenues.

Other notable results are:

  • The average Price Per Head per event, across all event types remained relatively constant throughout the year
  • Quarter 4 was the 'best' quarter of the year by revenue, delegate numbers and number of events.
  • Parties dominated Q4 and specifically December, as Christmas proved invaluable to the year.
  • June, October and November were the best months (revenue) for Conferences, which were in turn the most successful type of event by revenue.

For a more comprehensive report of the year, CLICK HERE

Tags : Christmas, Conference, London Venue, Digital Marketing, Venue Benchmarking