Read our fantastic blogs about London's events scene
Welcome to Londonlaunch Be Inspired. The place where you will want to come back to (hopefully) time and time again for your dose of event inspiration.
We've got everything from blogs, top tips, event type categories and much MUCH more to help you get your creative juices flowing.
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There's something distinctly British about a lawn - an expanse of beautifully manicured and glaringly green grass, which does absolutely nothing but provide a comfortingly and reassuringly uncomplicated space with no particular purpose whatsoever.
Twelve years ago this month, we were all set to host one of our first ever venue showcase events at St.Paul's Cathedral (a venue we still work with to this day). Following the huge success of our very first (the very first) industry showcase in 2001 at Lincoln's Inn Fields (1,000 guests showed up!), which we aptly named 'The Great Summer Showcase', such events were considered an exciting, peripatetic (look that up, it's a great word!) alternative to trade shows
The Londonlaunch Good Loo Guide gives the low-down on the best WCs in London featuring mirrors, lips, eggs and two-way glass. Read on to discover the flush of loos we consider worthy of a Londonlauncher's pitstop.
It would be a bit ‘below the belt’ to suggest that the time and the place for trade shows was, in fact, 1995 and that now, nearly twenty years on, there are more immersive, exciting and efficient ways of sourcing suppliers and sharing ideas.
Take your hospitality to a New Found Level… In the vibrant and diverse world of Hospitality, where to take your clients, friends or VIP guests used to be the million-dollar question. Well, things have moved on somewhat and, as people become harder to surprise, inspire, engage and amaze, where to entertain is now, officially, the 63 billion dollar question.
It’s funny isn’t it? You spend a decade going to thousands of the most lavish, sensational, exotic (and sometimes even erotic!) events and when you’re asked to recount the most exciting thing you’ve ever experienced, it’s always something so small and simple that it makes you question spending such vast sums on anything elaborate at all.
Events are dead. Meaningful experiences, on the other hand, are kicking and screaming their way into our collective psyche because an event is no longer even an event if it doesn't excite everyone who's there whilst simultaneously pissing off those who couldn't be there.
The world has changed. Conspicuous consumption has been replaced by conspicuous frugality. Corporate advertising has been replaced by real reviews from networks and peer groups.
Imagine your perfect venue. What boxes would it have to tick? Somewhere conveniently located? Somewhere suitably inspiring? Somewhere flexible? Somewhere fun? Somewhere cool? Somewhere your guests will really want to go to?
Event delegates are increasingly demanding and difficult to please, let alone amaze, mesmerize, tantalise and enthrall! Taking your guests to zones one and two is so last year! These days you need to transport your delegates to another world to really free their minds and get them truly engaged.