When we started organising events about fifteen years ago it was easy. It was easy because, even then, the market was far less sophisticated. In fact, most venues and suppliers didn't even have their own website back then and, if they did, dial-up connections meant it was quicker to jump on the tube for a look round than try to upload the images on your PC.
Those days were instrumental in the formation of londonlaunch.com because every time we needed to organise an event, a product launch, a premiere, a fashion show, whatever; all we did was email each other for advice. What's more, all the advice we ever got was to use one of the same three venues and the same caterer. Oh how the world has moved on...!
Key ingredients that make your next conference a memorable one if a little unconventional. Venues, entertainment, production, food and technology all play a big part in making sure your conference delegates leave wanting more.
So here we are, it's October and we're talking about Christmas. It's like the adverts that come on TV this time of year and everyone always says the same thing "I cant believe they're advertising Christmas already, its ridiculous" It's not ridiculous, its Christmas. The best time of year, come on people feel the festivity
Conferences are usually three things. Essential, long-winded and boring. It's almost inevitable because it's so difficult to be all things to all people. A topic which some find stimulating, others will find sleep-inducing, it's just the way it is.
Events are everything in the digital age. Face to face is more valuable than ever before because it’s almost a novelty. In many ways it’s almost like everything’s the wrong way round…
Event delegates are increasingly demanding and difficult to please, let alone amaze, mesmerize and enthrall! These days it’s not so much about taking your delegates to a functional venue, rather you need to transport your delegates to another world to really free their minds and get them truly engaged.
Take your hospitality to a New Found Level… In the vibrant and diverse world of Hospitality, where to take your clients, friends or VIP guests used to be the million-dollar question. Well, things have moved on somewhat and, as people become harder to surprise, inspire, engage and amaze, where to entertain is now, officially, the 63 billion dollar question.
Event delegates are increasingly demanding and difficult to please, let alone amaze, mesmerize, tantalise and enthrall! Taking your guests to zones one and two is so last year! These days you need to transport your delegates to another world to really free their minds and get them truly engaged.
Technology isn’t even a thing anymore. It’s an ever present pre-requisite to the extent that we don’t even realise it’s happening. Until our battery goes. Then it’s a rage-inducing festival of fury.
“Everybody has a plan. Until they get punched in the face!” Mike Tyson. So far this year, I’ve been mostly hosting events. Pretty big ones, as it happens. Whereas I’ve spent the last few decades marauding around the events industry as if I’m some kind of Rockstar (although, having said that in jest, check out this from an event at the Hippodrome last year!),
Events are awesome! There was a time when that simple fact was enough and, actually, I still think it's enough. In an age of multi-screening and instant information (yes, we're all 'screenagers') an exciting and engaging 'coming together' is arguably more valuable than it has ever been before.