When we started organising events about fifteen years ago it was easy. It was easy because, even then, the market was far less sophisticated. In fact, most venues and suppliers didn't even have their own website back then and, if they did, dial-up connections meant it was quicker to jump on the tube for a look round than try to upload the images on your PC.
Those days were instrumental in the formation of londonlaunch.com because every time we needed to organise an event, a product launch, a premiere, a fashion show, whatever; all we did was email each other for advice. What's more, all the advice we ever got was to use one of the same three venues and the same caterer. Oh how the world has moved on...!