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It’s funny isn’t it? You spend a decade going to thousands of the most lavish, sensational, exotic (and sometimes even erotic!) events and when you’re asked to recount the most exciting thing you’ve ever experienced, it’s always something so small and simple that it makes you question spending such vast sums on anything elaborate at all.
Events are dead. Meaningful experiences, on the other hand, are kicking and screaming their way into our collective psyche because an event is no longer even an event if it doesn't excite everyone who's there whilst simultaneously pissing off those who couldn't be there.
The world has changed. Conspicuous consumption has been replaced by conspicuous frugality. Corporate advertising has been replaced by real reviews from networks and peer groups.
Imagine your perfect venue. What boxes would it have to tick? Somewhere conveniently located? Somewhere suitably inspiring? Somewhere flexible? Somewhere fun? Somewhere cool? Somewhere your guests will really want to go to?
Event delegates are increasingly demanding and difficult to please, let alone amaze, mesmerize, tantalise and enthrall! Taking your guests to zones one and two is so last year! These days you need to transport your delegates to another world to really free their minds and get them truly engaged.
So this week I'm taking a break from discovering new venues in London. That's not to say that I'm not discovering new event venues though. I'm in Sardinia, an island I'd never been to before. In fact, all I'd really heard about the island was that my grandmother had been here "on Joey's yacht" back in the 70's.
“Everybody has a plan. Until they get punched in the face!” Mike Tyson. So far this year, I’ve been mostly hosting events. Pretty big ones, as it happens. Whereas I’ve spent the last few decades marauding around the events industry as if I’m some kind of Rockstar (although, having said that in jest, check out this from an event at the Hippodrome last year!),
On my travels, I'm often asked what the most inspiring event idea I've ever come across is? Of course, the honest answer is that there isn't one particular idea above all others, as it's mainly down to the interplay between several ideas that creates great events.
Great ideas for team building activities from cycling the Olympic velodrome to classic motor racing, ice-cream making, white water rafting and diffusing bombs.
When we were kids there was something magical about parties. When even a small group of friends get together it creates a joyous dynamic, the likes of which is hard to fabricate. In fact, you simply can't fake it!